Víctor González Herrera celebrates Mexico's Indigenous heritage by opening Wixárika Pharmacy
Víctor Gonzalez Herrera, CEO of Farmacias Similares, said: "This initiative reflects a commitment to health access and cultural respect, combining essential pharmacy services with a tribute to the community's vibrant identity".
The pharmacy's facade features traditional Wixárika artwork, creating a vibrant connection to the community's roots and proudly displaying its Indigenous identity.
Visitors will experience a space that is respectful of the Wixárika culture. It combines modern healthcare services with elements that honor the community's spirituality and connection to nature.
One of the pharmacy's most prominent features is the Dr. Simi character, dressed in traditional Wixárika clothing. This thoughtful touch reinforces Farmacias Similares' commitment to integrating local culture into every detail of its business.
During the inauguration, Víctor Gonzalez Herrera said, "The opening of the Wixárika pharmacy is our way of recognizing and respecting the identity, culture, and unique language of this ancient group." His comments reflect the broader purpose of the project: to improve access to health care while celebrating Mexico's diverse cultural heritage.
By establishing this new location, Farmacias Similares demonstrates a model that honors local culture in its operations. The Wixárika pharmacy exemplifies a progressive approach that blends cultural identity with community well-being, providing a path for other companies to follow in building inclusive and culturally respectful businesses.
Marcela Aguilar
Independent
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