Questions? +1 (202) 335-3939 Login
Trusted News Since 1995
A service for music industry professionals · Tuesday, July 5, 2022 · 579,860,433 Articles · 3+ Million Readers

HIP Video Promo present: Jojo Engelbert premieres "Sweet n Sour" video on Essentially Pop

Jojo Engelbert of “Ariel & Zoey & Eli Too” and “Steal The Show” has already established herself as a vocalist. "Sweet n Sour" comes as an intoxicating warning.

ANN ARBOR, MI, USA, June 22, 2022 / -- ESSENTIALLY POP PREMIERE | Jojo Engelbert Releases Visual For Latest Single, ‘Sweet N Sour’, And We’re Reminded That Life Isn’t A Bowl Of Cherries

When growing up, it can be tough to know exactly who one is and where one stands. That’s particularly true for those who, like Jojo Engelbert, have done their growing up in public. The recurring star of the nationally syndicated programs “Ariel & Zoey & Eli Too” and “Steal The Show” has already been viewed by millions, established herself as a vocalist and impressive social media followings on Instagram and TikTok (@therealjojoengelbert on both), and she’s still only 15 years old. Attention like that can be highly destabilizing: it's thrilling and terrifying and amplifies adolescent challenges. It can make one sweet and sour — sometimes simultaneously.

The many faces and complicated emotions of Jojo Engelbert are the subject of “Sweet n Sour,” her explosive new single. Prior recordings by Engelbert foregrounded her knack for mainstream pop; this new one is no exception to that, but it leads with a punk rock edge that suggests that the young singer is growing into her personality and embracing her contradictions. Not to mention, she had her big brother, Eli Engelbert (YETIBEAR), around to create a track. The drums are large, pounding, and lively, the overdriven bass is a relentless growl, the synthesizer is ghostly, and the delirious (and wholly intentional) electronic glitches in the production are an accurate reflection of the artist’s tempestuous mood. Best of all is Engelbert’s vocal performance: it’s pouty and alluring, incisive, uncompromising, and maybe a little threatening, too. “Don’t be afraid of me, I live dangerously, and I’ve got you on my side,” she cautions the listener. Take that as a warning, and a recommendation never to cross her.

And while she remains a fresh-faced teen, the clip for the song presents Jojo Engelbert as a bit of a badass, too. Superficially, it’s a simple video: it consists of nothing but shots of the star’s face, singing the “Sweet n Sour” against a black background. Yet in nearly every measure, the image changes to another of Engelbert with different cosmetics and a different hairstyle. These jumps aren’t seamless, and they’re not meant to be — they’re meant to disquiet a little, and reinforce the point that the star is a mutable force. Further throwing off the viewer and make them uncomfortable is the fact that throughout the entire clip, Jojo doesn't blink - not even once.The cuts don’t tend to come on the downbeat, either: they can happen at any point, just as Jojo Englebert’s moods are constantly prone to change. We don’t know which Jojo Englebert we’re going to get from moment to moment. Could it be the childlike one with hair in pigtails, or the grownup version with elaborate eye makeup, or the serious, mysterious one with sharp-pointed eyeliner and her brown tresses in a clip? Or one of the many others? We don’t know. And — and this is the really scary part — she doesn’t know, either.

More Jojo Engelbert on HIP Video Promo
More Jojo Engelbert on Instagram

Andrew Gesner
HIP Video Promo
+1 732-613-1779
email us here

Powered by EIN Presswire
Distribution channels: Music Industry

EIN Presswire does not exercise editorial control over third-party content provided, uploaded, published, or distributed by users of EIN Presswire. We are a distributor, not a publisher, of 3rd party content. Such content may contain the views, opinions, statements, offers, and other material of the respective users, suppliers, participants, or authors.

Submit your press release