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ComplexCon Hong Kong wraps up 3-day event with 35,000 turnout, rakes in HK$87.5 million

A record 22,911 attended the pop culture festival’s final day on March 23, during which NJZ, formerly NewJeans, announced their hiatus

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Fans line up to see K-pop girl group NJZ perform on ComplexCon’s final day at AsiaWorld-Expo. Photo: Dickson Lee

The three-day ComplexCon event in Hong Kong has recorded a 16 per cent increase in attendees from last year, drawing 35,000 visitors and generating an on-site business turnover of HK$87.5 million (US$11.3 million), according to the organiser.

The pop culture festival, held at AsiaWorld-Expo from March 21 to 23, had a record-breaking 22,911 turnout on its final day, during which K-pop girl group NJZ, formerly NewJeans, was slated to perform.

During the performance, NJZ announced a hiatus from public appearances due to legal restrictions from their former agency.

While 45 per cent of attendees were from Hong Kong, ComplexCon had a diverse reach, attracting 40 per cent from mainland China and the rest from other countries such as the United States, Japan, South Korea and Singapore, the organiser said.

Hong Kong celebrity Edison Chen (background, in a blue hat) plays mahjong in a booth at ComplexCon. Photo: Elson Li
Hong Kong celebrity Edison Chen (background, in a blue hat) plays mahjong in a booth at ComplexCon. Photo: Elson Li

The three-day event also recorded an estimated average spending of HK$2,500 per visitor and a total on-site business turnover of HK$87.5 million. The festival’s VIP three-day ticket package, priced at HK$4,988, concert and marketplace passes, ranging from HK$388 to HK$1,788, were all sold out for the final day.

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