Music  

AFRIMA, BridgeAfric, UNESCO to host music workshop

By Chinonso Ihekire

25 March 2025   |   12:47 pm

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As African music continues its expansion into global markets, industry stakeholders, including the All Africa Music Awards (AFRIMA), BridgeAfric, and the United Nations Educational, Scientific and Cultural Organization (UNESCO), have announced a three-day Showbiz101 music workshop and recording camp scheduled for March 26-29 in Lagos. Chief Experience Officer (CXO) of AFRIMA, Adenrele Niyi, said the…

As African music continues its expansion into global markets, industry stakeholders, including the All Africa Music Awards (AFRIMA), BridgeAfric, and the United Nations Educational, Scientific and Cultural Organization (UNESCO), have announced a three-day Showbiz101 music workshop and recording camp scheduled for March 26-29 in Lagos.

Chief Experience Officer (CXO) of AFRIMA, Adenrele Niyi, said the partnership with BridgeAfric highlights AFRIMA’s commitment to empowering Africa’s creative industry.

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.

READ ALSO: African Union, AFRIMA sign MOU to promote creative, cultural industries

According to BridgeAfric’s founder, Victoria Nkong, who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on key areas, including the need to educate and train young talents.

“We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed,” she said.

Nkong added that the five-day event will bring top musicians together for a three-day global music camp, where they will collaborate to create songs.

“By the end of the camp, we will have a global EP featuring top African stars from different countries. Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world.”

According to the organisers, some of the top artists who have confirmed their participation in the conference and recording camp include Juma Jux from Tanzania, Nadia Nakai from South Africa, and DJ Neptune from Nigeria. Ivory Coast will be represented by global music superstars like AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao.

From Algeria, DJ MohGreen will bring his expertise, while Eric Bellamy from Live Nation Paris, France, will share his knowledge of the global music industry. Sonia Aimy from Canada and Wendy Harawa from Malawi are also expected.

Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, and Sesan Adeniji, General Manager of Vybz FM.

In addition to the workshop and music camp, Nkong said a welcome industry party is scheduled for Wednesday to officially welcome the participants.

She added that registration is free for music producers, songwriters, and artists who want to learn, network, and advance their music careers.