ATC Group has promoted Ric Salmon to the newly-created position of chief growth officer.
Salmon has worked with ATC for 10 years, representing a wide range of artists, including Laura Marling, Glen Hansard, Trevor Horn and Frank Carter.
He is also co-founder of the BAFTA-winning livestream business Driift, a key player in the production and promotion of premium pay-per-view live events, and now part of the ATC Services business segment.
Prior to this, Salmon managed global artists including Seal and Morrissey through his management company Harvest Entertainment. He also held senior A&R roles at Sony Music, Ministry of Sound and Warner Music International, where he worked with artists including Eric Prydz, Rod Stewart, Beverley Knight, The Corrs and Boyzone among many others.
In his new position, Salmon will play a key role in ATC’s senior management team, as the company continues to globally expand its full-service model by securing new acquisitions and partnerships.
With established divisions in artist management (ATC Management) and live concert bookings (ATC Live), alongside a range of other in-house services (merchandising, livestreaming, synchronisation, music promotion, brand partnerships, digital innovation, live experiences), the model provides tailored support to more than 860 clients. ATC said this is “helping them capitalise on new innovations and changing market dynamics to build successful and self-sustaining creative businesses”.
Following an IPO in December 2021, ATC has made a series of strategic acquisitions, including direct-to-fan merchandising company Sandbag, live music promoter Joy Entertainment and a majority stake in Raw Power Management, home to artists such as Bring Me The Horizon, Bullet For My Valentine, Jordan Adetunji, You Me At Six and Heartworms.
ATC Group’s annual revenues grew by 107% in 2024.
Adam Driscoll, CEO, ATC Group, said: “Ric’s deep understanding of the music industry and the needs of artists makes him the ideal person for this newly created role. We look forward to seeing the immediate positive impact his appointment will undoubtedly have on the Group.”
We are building a new type of global music company
Ric Salmon
Ric Salmon, chief growth officer, ATC Group, said: “These are exciting times at ATC. We are building a new type of global music company, one with music management at its core, but with scope to capitalise on new technologies and market innovation, and provide a comprehensive range of services to help artists reach their creative and commercial potential.
“Among my responsibilities as chief growth officer will be to continue to secure new acquisitions and partnerships that can expand this full-service model. I’m absolutely delighted to take up this new role, and to continue working with such a phenomenal team.”
ATC’s existing management clients include Nick Cave, PJ Harvey, The Smile, Sleaford Mods and Yaeji,
ATC Live books shows for more than 570 artists, including Amyl & The Sniffers, Big Thief, Black Pumas, English Teacher, Faye Webster, Fontaines DC, Good Neighbours, Jungle, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, Squid, The Lumineers and Yard Act.
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