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Laurieann Gibson Partners With Cinedigm To Launch BOP Network

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Cinedigm announced today a joint venture with Emmy Award-nominated director, producer, author, choreographer, and pop culture innovator Laurieann Gibson, to launch BOP (Born Out of Passion) Network. The partnership marks the first multimedia streaming service to offer a comprehensive slate of global dance-related programming. Gibson will give leadership to the channel, working closely with Cinedigm on all aspects of development, production, distribution, and monetization.

Gibson’s undeniable impact on the entertainment industry has been well documented over the last twenty years. She had been the creative visionary behind some of the world’s top music performers including Lady Gaga, Katy Perry, Nicki Minaj, Diddy, Megan Thee Stallion, Alicia Keys, The Jonas Brothers, and many more. In addition to her renowned choreography skills she has been on hit reality television shows like So You Think You Can Dance, Making the Band, Dance Moms, and Beyond the Spotlight. In February 2021, she released her debut book, Dance Your Dance: 8 Steps to Unleash Your Passion and Live Your Dream. Gibson herself has become an “iconic brand that is synonymous with innovation and passion.” Her eye for transforming artists into household names, identifying cultural trends, connecting dance communities, and tapping into the power of dance as a universal language prompted her to bring her vision for BOP to life.

“Dance allows everyone to dream big without barriers, and now more than ever, it has become a driving force in popular culture,” Gibson said of the one-of-a-kind partnership. “I’m so thrilled to partner with Cinedigm on this unprecedented venture, as they are incredible visionaries and collaborators. The BOP experience we’re creating together will be unique and wildly entertaining, and my hope is that it will spark joy and encapsulate the magic of entertainment. BOP is here to make the world dance!”

“It’s a privilege to partner with Laurieann to launch BOP,” said Chris McGurk, Chairman & CEO of Cinedigm. “Her career and track record of success are an inspiration for anyone brave enough to pursue their dreams. Having built so many well-known brands throughout her career, we look forward to tapping into that drive while helping her create the next superstar in her repertoire, by launching this first of its kind global streaming platform.”

“BOP (Born Out of Passion) is the ideal name for this one-of-a-kind service,” said Erick Opeka, President & Chief Strategy Officer of Cinedigm. “For so many, dance is their passion, and expressing it is their way of connecting with the world. This network will give audiences of all ages and backgrounds a channel and a community devoted to what they love. It’s a one-of-a-kind streaming channel that is multi-generational, multicultural, and creates a positive experience that is different from any other streaming service out there.”

Cinedigm’s core mission is to entertain the world by building the world’s best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting), and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel) and soon Elvis Presley (The Elvis Presley Channel).

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