Business

Music companies plan parties for Grammy week

The music world is about to descend on Gotham for The 60th annual Grammy Awards, but not everybody is in the party spirit.

Industry hands are pooh-poohing the location of the event — Madison Square Garden — along with the frigid temperatures and the sprawl of New York City, as opposed to fire-ravaged, mudslide suffering Los Angeles — the location of the awards show since 2004.

But turning a deaf ear to the static, the Grammys are partying as hard as ever.

This year, Warner Music Group has opted to do a kickoff fete on Thursday, a few days before next Sunday’s Grammy show.

The party will take place at The Pool and The Grill, where Cardi B will perform. The record company will also team up with V Magazine for events during the week.

Universal Music Group is taking over the downtown members-only space Spring Place for Grammy weekend. The company will throw two events: an annual artists showcase and luncheon on the 27th and an after-party, which will be deejayed by Erykah Badu.

The showcase/luncheon, which is hosted by UMG CEO Lucian Grainge, is described as an “intimate” 300-person event.

No word yet on who is performing, but prior years have included a mix of emerging and established entertainers, such as The Weeknd, Alessia Cara, Demi Lovato, Sam Smith and Lorde.